Meet Our Core Team Members

Dale is our lead technology architect and CTO.  Dale was the lead system architect at EDS (Electronic Data System), MBNA, Pepsico, educational institutions, and other large financial institutions.  He also designed  software systems for various governmental agencies.  

With more than 40 years of experience in designing and building many signature technology systems and platforms, Dale brings a rare and unique perspective in creating successful techology platforms that will thrive in traditional industries, including legal and real estate industries.  

"Too many technology companies put all their focus on inventing the latest and greatest technology, but what they forgot are usability and user adaptability.  No matter how cool your technology is, it doesn't matter if no one cares to use it,"  said Dale. 

Under Dale's leadership, SeedJura focuses on:

 (1) building the framework of legal technology that provides maximum flexibility for future growth and adaptability of rapidly changing technological tools; and

(2) designing and implementing useful features on the legal technology platforms that can be easily adopted by businesses and lawyers.    

Phyllis is our Chief TI (Team Intelligence) Officer and Executive Legal Managing Director.  Phyllis manages and oversees SeedJura TI Group's network of law firms and lawyers as well as consultants and other vendors to ensure that they receive maximum benefit, support and training on the SeedJura platforms.   Phyllis is the key in growing members of the SeedJura TI Group to provide comprehensive business and legal services for companies and individuals on our innovative SOW and SeedJura Legal Products platforms.  

Phyllis draws her experiences from over 40 years working with large and medium sized companies in a variety of industries, both as in-house counsel and outside corporate counsel.  A few examples are: Options Clearing Corporation, Philips Electronics North America, Fractl (digital content marketing agency), MasTec (multinational infrastucture engineering and construction company), and many other global and small companies.  She worked in medium sized firms and was a Senior Counsel at Holland & Knight LLP before starting her own law firm.

In the past 40 plus years, Phyllis constantly helped businesses with their struggle in selecting, engaging and managing legal resources and vendors to accomplish their business objectives within their limited budgets.  Working as a lawyer in law firms from large to small, Phyllis also experienced first-hand the challenges for lawyers providing legal services to meet clients' business parameters within the rules of the law firm systems.   

"There is a wide gap between clients' needs and how legal services are being provided in today's world.  It doesn't matter if you are the clients, lawyers or law firms, no one seems to be happy with legal services.  We need to stop this vicious cycle! It is time to do something different,"  said Phyllis.  

Geneve is our Chief Marketing and Innovation Officer (CMIO) as well as Executive Legal Products Director.  Geneve was a partner at Holland & Knight LLP before joining DLA Piper as an equity partner. In the past 15 plus years, she traveled around the globe helping businesses from Asia and the U.S. to navigate the complexity of cross-border investments and transactions.  

But prior to becoming a lawyer, Geneve worked as a business analyst and system engineer at EDS and was also a marketing and product manager at a large telecommunication company.  Her in-depth experiences in both legal and technology industries domestically and globally gives her the vision and understanding as to how to create an innovative technology platform that brings together, trains and coordinates lawyers from different type of firms and clients of all sizes, locations and needs.  

The key in making SeedJura a one-of-a-kind legal technology platform is Geneve's ability and leadership in: (1) analyzing and dissecting the legal processes, (2) reassembling them into useful legal products and services with technology, (3) bridging the communications gap among lawyers, businesses, and technologists, (4) understanding user adaptability challenges and approaches, (5) designing and implementing processes and technology step by step, and (6) humanizing technology.

"The problem with legal technologies (or even many technologies) today is that most of them are built by technologists with very little knowledge and expericences in legal processes.  It is like hoping to win a race with a race car built by someone who doesn't even know how to drive.  Technology is not just about hardware and software, but most importantly, it is about incorporating repeatable and adaptable processes with human interaction," said Geneve.    

   Tony holds the pivotal role of Chief Strategic Architect and Legal Engineer at SeedJura which focuses on reimagining legal services with a fusion of cutting-edge technology and innovative processes. SeedJura is designing legal services to be swifter, cost-efficient, and digitally harmonized for our clients. Drawing from his profound understanding of both legal intricacies and technological advancements, coupled with his rich industry experience, Tony helps SeedJura craft solutions that seamlessly mesh the realms of tech and law. 

Having spent over two decades as a real estate attorney with leading Am100 law firms, Tony possesses an in-depth understanding of the nuanced dynamics of law firms and their client relationships, especially in the context of legal tech adoption. He is instrumental in developing SeedJura's ecosystem, a thriving space where businesses and attorneys converge, collaborate, and capitalize on shared expertise, information, and resources through SeedJura's state-of-the-art platforms.